Creating people powered activations
HEL’s create immersive events and brand experiences, driven by people with the skills to make lasting connections with their audience.
HEL’s is an agency that bring brands to life, literally. But their own identity was outdated and didn’t reflect the full breath of their buzzing and evolving business.
Formally Hel’s Angels, my challenge was to design a logo that could accomodate their new name and still feel contemporary, current and flexible.
Using four hero colours allows the brand to mould their communications depending on their clients’ needs. Bright, bold and creative, it gives them lots of flexibility and echoes their fun and vibrant company outlook.
A pleasure to works on.
Find out more about HEL’s online