chic hotels, emotive experiences
Orchidea Associates represents a selection of beautiful boutique hotels across Europe, offering smart ideas, refined marketing and clever communications.
They needed their own brand, website and printed communications to follow suit, reflecting quality and individuality. Their brand ethos stems from the Orchid flower, a plant that requires particular attention to detail to survive. The stylised typeface and abstract petal graphic makes a smart and refined identity that feels calm and confident.