Brand New Groove

foot tappin, mind blowin, booty shakin

Stunning vocals, super tight rhythm section and razor sharp horns equals the ultimate band for any event. Meet Brand New Groove.

Uptown Music approached me to create a brand that would reflect this brilliantly energetic and well respected new band. It needed style, soul and individuality.

Using a palette of muddy grays and energising oranges with this strong and confident typography the aim was to create a brand that would be as memorable as the music.

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